Video Media
Digital Video Promotion for Business by Nicholas Brightside
Digital video promotion is now one of the most cost-effective ways to market your small or midsized business – this is particularly the case if you are promoting your videos on YouTube. This is even more self evident if you are making a direct comparison with the kind of results you may have already obtained using traditional SEO techniques for Your Website results. Naturally traditional SEO is still an effective way to drive potential customers to your website however, the competition to rank your website on page one has grown extremely intense over the last several years. In contrast, digital video marketing remains an essentially untapped resource and it is still relatively easy to rank your videos highly in the search engine results. This is particularly the case since Google introduced ‘universal search’ into its algorithm: ‘universal search’ renders different ’streams’ into it’s results page. For instance, Google will now return news, image, video as well as traditional website results for any particular search term or keyword.
This short review gives you an idea of just some of the significant marketing benefits you will get when using digital video media to promote your products or services. Here are just some of the attractions of using digital video marketing:
1 – Value. As mentioned before, one of the biggest advantages of using digital video media is the high return on investment. Video production is actually much less expensive than you might imagine, and getting your video to rank high on the Search Engines will not require nearly as many resources as getting your website onto page one of the SERPs. As a result, your video marketing promotion won’t actually cost you nearly as much as you expect, and you won’t need to spend nearly as much money to get the results that you’re looking for.
2 – Grabbing the interest of your target audience. One of the primary reasons why videos are such an effective marketing tool is the fact that your audience is more likely to be interested in watching a targeted and related video than read a large block of text that essentially gives the same information. As you may know, gaining the interest of your market is already half the battle, and videos can help win them over and make it more likely for them to buy the products or services that you’re offering.
3 – Digital video promotion enables you to personally brand your company. As a marketer, you probably know that trust plays a huge factor in whether or not people will purchase you’re offering. With a video, you will be able to put a face behind the brand, which actually increases the amount of confidence people have in your goods or services, which in turn can lead to a higher probability of making more sales.
4 – Video allows you to connect with a massive audience. A lot of people already use YouTube for all sorts of reasons, so you have a ready built in market who you can reach without any difficulty. In fact, YouTube is now the second largest general search engine ahead of Yahoo! and Bing.
5 – Online video promotion can also be used as a highly effective lead generation and pre-qualification sales tool. The reason for this is that an online video presentation can generate a much stronger ‘call to action’ response from the viewer compared to an equivalent text document.
6 – YouTube has its own a built-in Analytics tool that allows you to extract a great deal of important data. In fact YouTube’s Analytics gives you deep access to much of the demographic information needed to analyze the success of your marketing campaign.
In conclusion, video promotion, and in particular YouTube Marketing, is an extremely effective way to build up your customer base without taking a massive hit to your budget. It’s important that you select the best video marketing consulting company to help promote your company and get the best possible results, which in turn allows you to get the greatest possible return on your investment.
About the Author
Visit our most recent promotional video: Marketing by Video.
30 Second Video Marketing specializes in providing businesses new customers. We can assist you with intelligent Video Marketing strategies. Visit our website for supplementary suggestions on how we can assist you to get additional customers for your business by suggesting alternative practices.
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January 23, 2012 12:26 pm
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